I met with a new client in the construction business.
His stated goal was to increase the enterprise value (the selling price) of the business.
To discover his current enterprise value, we did an analytical analysis and determined the business was currently worth $2 million.
Evaluating the business by applying 18 drivers to his business, we calculated his business could be worth $4.5 million once the issues were corrected.
We calculated it would take 12 months or less to reach the $4.5 million enterprise value.
We were excited about the prospect.
…but the client declined to engage Cash Flow Mastered.
Why?
The client felt our report mocked them for not running “a strong business” and could not reach the $4.5 million estimated valuation without us.
Lesson learned: Pride is more important to some than performance.
Business is a very rough world rarely concerned about your feelings…it is concerned about your performance.
It is very hard for as farmer to lie about their performance…you can see the field.
It is easier for an entrepreneur to lie about their business as it can operate under a false appearance.
What can Cash Flow Mastered do to help?
Our clients have the desire, discipline, and energy to want to achieve their goals on time, on budget, and with the highest probability of success.
Cash Flow Mastered helps by helping them succeed. To our clients, success is worth the discomfort of discovering and implementing better ways to achieve.